Yo! Sushi Selfridges, Birmingham

The service at this restaurant was top-notch, with friendly and welcoming staff. The hot food was delicious and arrived promptly to our table. The desserts were also fantastic, and there was a good selection of drinks to choose from.

I dined in at this restaurant for the first time. The wait staff were very helpful and attentive. The food was delicious and the environment was clean and tidy.

We all know yo sushi. I used to be a regular there and have frequented the selfridges branch 100s of times over the last 20 yrs. Yesterday will be the last time i will spend money in one of there establishments. Yes the sushi is not as good as a Japanese fish market, and you never fell you've had value for money but the menu is well rounded and its convenient so we thought we'd grab a quick snack. The restaurant was busy and the atmosphere was good. We were pointed to a table and when the server came over to ask if we had been in since belt service had resumed we explained we hadn't. He explained that we must pay for belt service and menu products separately? while we looked through the menu we picked a few dishes from the belt, there is now no wasabi on the table? so i left the table found a waiter and asked him to bring over the condiments. when he arrived i ordered a few pieces from the menu. the waiter then placed a card machine in front of me signaling for me to pay via card before recieveing the the food. I didn't like that, they never used to charge before you ate. Was this something they have put in place to stop people from running off? because they have no staff to serve correctly? i felt like a order number not a client about to spend £60-£80 on a snack. You can't charge extra for positioning and dining experience then provide no service. I then went to pay for the order in cash. I was looked at like a problem. The waiter explain it was yo sushi policy not to accept cash. This was not made clear to me before i sat down and there were no signs available at a glance. Im not a problem I'm a customer that has took hundreds of friends and clients for a quick fun lunch over the past 20 yrs. Take my money or comp the 3 small plates we had started. This is where the manageress was called. A nice lady who has worked there for many years. i tried explaining that i wish to pay cash and that i had no other payment method available. It was a very difficult conversation with no understanding compassion or customer service. She explained that i can't order anymore food and must finish my meal. I presumed this meant that the 3 small plates i had eaten were complementary? NO she then took payment in cash for the food on the table. Simply in shock we left. I hope the chain suffers for there poor decisions with there policies. Put customers before profits and the customers will come. Treat us like a contactless payment and we won't

The lack of value is disappointing, but what sets YO! apart is their lack of inclusivity. Their reliance on ordering through an app is impractical for those with poor vision, making it difficult to navigate the menu without glasses. It's bewildering how this is considered an acceptable practice for serving customers. It was interesting to note that the restaurant seemed to cater mostly to a younger demographic, with no one over the age of 45 in sight. I would have rated them 0/5 if possible, but unfortunately, Tripadvisor only allows for a minimum of 1/5. Sorry YO!, but this was a truly awful experience.

I am a regular here because everytime the customer service, food and atmosphere is second to none. It is very relaxed and peaceful there. Situated in the corner of Selfridges, perfect for a meal with friends or even on your own. The food is always made fresh and the staff are very helpful, friendly and accommodating. My favorite place for some sushi treats!